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	<title>This is the "Real Deal" &#187; Business</title>
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	<link>http://real-deal-blog.com</link>
	<description>Girls, Cars, Cash, Internet, Media, Books, Restaurants......All The Important Stuff!</description>
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		<title>Manchester Dyson Repairs and Service</title>
		<link>http://real-deal-blog.com/2012/01/21/manchester-dyson-repairs-service/</link>
		<comments>http://real-deal-blog.com/2012/01/21/manchester-dyson-repairs-service/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 14:34:54 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cheap Dyson Manchester]]></category>
		<category><![CDATA[Dyson Doctor]]></category>
		<category><![CDATA[dyson internet shop]]></category>
		<category><![CDATA[Dyson Manchester]]></category>
		<category><![CDATA[Dyson Online]]></category>
		<category><![CDATA[Dyson Parts Manchester]]></category>
		<category><![CDATA[Dyson Repairs Manchester]]></category>
		<category><![CDATA[Dyson Service Manchester]]></category>
		<category><![CDATA[Dyson Shop Manchester]]></category>
		<category><![CDATA[Dyson Spares Manchester]]></category>
		<category><![CDATA[dyson vacuum]]></category>
		<category><![CDATA[Manchester Dyson]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=1132</guid>
		<description><![CDATA[Manchester Vacs  was founded as a Dyson spare parts and service specialist based in Manchester. Since that time, they have grown to be one of the North West’s largest independent and trusted service professionals for Dyson vacuum cleaners.

With over 30 years experience in the vacuum cleaner industry, Manchester Vacs has become renowned for excellent service. They pride themselves on providing good value to their ever-expanding customer base. 

Their website offers much free information on DIY repairs to Dyson vacuum cleaners. With their wealth of Dyson knowledge, and their fast, friendly service, makes Manchester Vacs your one stop Dyson shop for Manchester, Stockport, Salford, Cheshire, Oldham, Lancashire and Tameside. If you are looking for a Dyson service in Manchester, look no further than Manchester Vacs. 

Manchester Vacs is the original Manchester Vacs - click the red button below to visit the website. 



Beware Unscrupulous Dyson Service Companies!
Such is their success in the Manchester area in recent years, that a few other individuals have set up copycat sites using similar themes, logos and fonts. These unscrupulous operators usually plagiarise the Manchester Vacs website for their material - which is illegal - and Manchester Vacs have been successful in having several copycat websites closed down to date. 

Unfortunately, rogue Dyson 'service' companies are abundant in Manchester and Tameside. Most of the rogue Dyson service companies operate without commercial premises and prefer to ply their trade in your home. This way, they can take your machine to pieces and try to sting you for sometimes as much as £100 for a simple repair that would cost maybe a fifth of that with a reputable Dyson repairer. 

Dyson have been made aware of more than 25 bogus companies and has been contacting customers personally to warn them of the scams. Trading standards have investigated several dubious Dyson service and repair companies in the Manchester area masquerading as legitimate operations. Most operate amateur built websites that are full of stolen images, Dyson's trademark and one site we know of have even stolen Dyson's official videos and overlaid them with their own text in order to dupe customers on Google into thinking that they may be in some way official Dyson agents. 

If you seek service or repair for your Dyson in the Manchester or Tameside area, choose a trusted professional that have a bricks and mortar shop and and a good local reputation. Choose Manchester Vacs. ]]></description>
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		<item>
		<title>Staley Vacs &#8211; Staly Vacs &#8211; Stalybridge, Mossley &amp; Tameside Dyson Specialists</title>
		<link>http://real-deal-blog.com/2011/12/11/staley-vacs-staly-vacs/</link>
		<comments>http://real-deal-blog.com/2011/12/11/staley-vacs-staly-vacs/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 22:59:34 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Dyson Ashton Under Lyne]]></category>
		<category><![CDATA[Dyson Cheshire]]></category>
		<category><![CDATA[Dyson Dukinfield]]></category>
		<category><![CDATA[Dyson Glossop]]></category>
		<category><![CDATA[Dyson Greenfield]]></category>
		<category><![CDATA[Dyson Hyde]]></category>
		<category><![CDATA[Dyson Lanacshire]]></category>
		<category><![CDATA[Dyson Manchester]]></category>
		<category><![CDATA[Dyson Mossley]]></category>
		<category><![CDATA[Dyson Mottram]]></category>
		<category><![CDATA[Dyson North West]]></category>
		<category><![CDATA[Dyson Oldham]]></category>
		<category><![CDATA[Dyson Stalybridge]]></category>
		<category><![CDATA[Dyson Stockport]]></category>
		<category><![CDATA[Dyson Tameside]]></category>
		<category><![CDATA[Dyson Uppermill]]></category>
		<category><![CDATA[Dyson Warrington]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=1117</guid>
		<description><![CDATA[Looking for Staley Vacs? Looking for the best in the Dyson after-market business in Tameside, Stalybridge, Ashton Under Lyne, Mossley, Lancashire, Oldham, Cheshire, Manchester, Hyde, Glossop, Mottram, Dukinfield, Uppermill, Greenfield, Stockport or Warrington?

You are on the right page. Look no further. Looking for a Manchester-based Dyson specialist site for all your Dyson requirements? Maybe you saw us on eBay?

• Sales service and repairs to any Dyson model - upright or cylinder.
• Free loan vacuum cleaner available while yours is in for repairs.
• Free local collection and delivery for your Dyson
• Dyson recycling - Dysons bought for cash.

Did you ever check out Staley Vacs?  The Biggest independent Dyson website in your area. 

If you are looking for a Dyson vacuum cleaner repair and resale business that covers Mossley, Tameside, Stalybridge, Manchester, Hyde - Look no further. The StaleyVacs.com website will point you to who you need. 

You want a  competitive local company; one that is customer focused and able to meet their clients ever-growing needs. You want re-manufactured Dyson vacuum cleaners that don't carry a measly 3 month warranty, but 6 or 12 months. You want free local delivery, in-person collection or courier delivery. Check out StaleyVacs.com for a recommended Dyson dealer in your area. 

You want a Dyson vacuum cleaner service with a  free certified electrical safety check included. You want a Dyson aftercare service specialist. You want a free loan Dyson vacuum cleaner while yours is in for repair. Please bookmark the StaleyVacs.com page in case you need to refer to it in the future; there are a few imposter sites out there!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Kova has great gift ideas for Christmas</title>
		<link>http://real-deal-blog.com/2011/12/05/kova-has-great-gift-ideas-for-christmas/</link>
		<comments>http://real-deal-blog.com/2011/12/05/kova-has-great-gift-ideas-for-christmas/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 01:24:19 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leisure]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=1106</guid>
		<description><![CDATA[Kova has great gift ideas for Christmas

  The Christmas holidays can be a joyous time of year, but it can also be one of the most stressful. The crowded shopping malls, long lines at the checkout, and even just the fight for a parking space can be a nightmare. Not to mention all the news stories of shoppers being targeted by thieves in parking lots or getting into fights over the last video game system.
  Why go through all the trouble when there are stores online like KOVA where there is a huge selection of consumer electronics in all price ranges that will be delivered right to your door! Shop from home in your spare time such at night after the children are in bed. They won’t even know that Santa delivered their gifts by Fed Ex! 
  So it doesn’t matter if you are looking for a karaoke system for aunt Olga, a video camera for grandpa Max, or even a new home theatre system to watch videos from past family gatherings, KOVA has what you are looking for.

Great gift ideas for under $100
  When shopping at KOVA, there is no shortage of items anyone will be happy to see under the tree that won’t break the bank. Here is a short list of suggestions:
 	Everyone loves a camcorder, so how about something small and unique? Here’s the RCA EZ300HD Small Wonder High Definition Digital Camcorder for only $84.98. Easy carry compact size, yet high definition quality video!
 


 	For the aspiring DJ in the family there is the Jensen JDJ-500 DJ Scratch Mixer for only $87.98, which will give many hours of entertainment! 
 


 	Nobody likes to be late, so to always be on time and look good doing it, here is the Avirex RX85011G2 Men’s Cash Flow Watch. It looks like a million bucks, but sells for only $69.98.
 

 	For those who like to talk on the phone a lot or don’t want to walk far to answer a call, try the Uniden DECT1480-5 cordless phone set with 5 handsets and a base priced at only $89.98  
 
 	Even those with the best video game consoles, they are only as good as the games. KOVA has many of the latest games for Xbox, Playstation, and Wii, and even for the PC. Some of the choices are Deepak Chopra Project for Xbox Kinect, Mafia II Collector's Edition for PS3, Madden NFL 12 for Wii, or Alice: The madness returns for PC.
 

Whatever may come to mind for Christmas electronics, KOVA is the place! Avoid the hassles of the mall and shop from the comfort of your home. 
Chris Elfert
Kova Sales LLC
]]></description>
		<wfw:commentRss>http://real-deal-blog.com/2011/12/05/kova-has-great-gift-ideas-for-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Dyson Vacuum Cleaner Forums Newsletter &#8211; Autumn 2011</title>
		<link>http://real-deal-blog.com/2011/11/23/the-dyson-vacuum-cleaner-forums-newsletter-autumn-2011/</link>
		<comments>http://real-deal-blog.com/2011/11/23/the-dyson-vacuum-cleaner-forums-newsletter-autumn-2011/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 22:57:01 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[Dyson bulletin board]]></category>
		<category><![CDATA[Dyson DC07 workshop manual]]></category>
		<category><![CDATA[Dyson discussion]]></category>
		<category><![CDATA[Dyson forum]]></category>
		<category><![CDATA[Dyson forums]]></category>
		<category><![CDATA[Dyson medic]]></category>
		<category><![CDATA[dyson vacuum]]></category>
		<category><![CDATA[dyson vacuum cleaners parts]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=1102</guid>
		<description><![CDATA[Hello Dyson Enthusiast,

As a member of the unofficial Dyson Forums, we just wanted to take an opportunity to bring you up to date with a few happenings, a few special offers and a handful of other things that may be of interest to you.

Do you have a Dyson repair shop in the US or Australia? If so, you are welcome to place an informational post about yourself in the “Worldwide Dyson Resources” section. Use where you are in the title. For example: "Jackson's Dyson Repairs in Idaho." All we ask in return is that you look around our forums and answer a few questions when you can. 

Can you help out our new member Lawrie7062? He has a problem with his DC14. The topic is here: My DC14 "backfiring".

Those in the UK have likely never have seen a DC04/DC07/DC14 brush roll and belt removal tool. We are the sole UK stockists of these tools. You can see a tutorial and read all about them here: Dyson Belt &#038; Brush Bar Removal Tool (Belt Lifter Tool) Tutorial.

Do you own a DC07? Our member Angus Black has released a Dyson DC07 workshop manual. It is only available in paperback, and you can get one directly from his site here: The Unofficial Dyson DC07 Workshop Manual.

Do you have a favourite Dyson? Did you vote in our poll? Here is the link: Poll — Which is your favourite Dyson? Vote Now! Up to now, the DC07 is in the lead with 32.5% of votes. If you havent voted already, we want your vote!

And last but not least, we work quite hard to make sure people can find us on Google. But we like to know how you found us originally. Was it a link from another site? Was it from Google? Was it from an email or a recommendation? Tell us. Here is the topic: New Members – How did you find us?

Thanks for reading. You are receiving this newsletter as a member of the Dyson Forums. Don’t worry, you wont be getting three a week; nor will your details be passed to any other organisation or entity. But, we would love to see you as an active partcipant on our forums. Why not drop by and say hello?

Regards,
The Dyson Forum - Dyson Advice - Dyson Discussion Board - Dyson Talk Team.
]]></description>
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		</item>
		<item>
		<title>TomTom Start 20 Sat Nav Review &#8211; Beware! Item Not Fit For Purpose!</title>
		<link>http://real-deal-blog.com/2011/10/24/tomtom-start-20-sat-nav-review-beware-item-not-fit-for-purpose/</link>
		<comments>http://real-deal-blog.com/2011/10/24/tomtom-start-20-sat-nav-review-beware-item-not-fit-for-purpose/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 20:29:51 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[TomTom Review]]></category>
		<category><![CDATA[TomTom Start 20]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=1066</guid>
		<description><![CDATA[If you are seeking a satellite navigation device, you could do far better than buying a TomTom Start 20 model. I bought one today and it is a big thumbs down already. I do not recommend you buy one.

Fundamentally, the product is not fit for purpose as it is sold. Here is why.

I got the version with 45 European maps on. I actually wanted one with world maps (or USA at least as I visit there). However, I couldn't find such a version online at reasonable money, and the guy in Halfords (yes, I know) said they could be downloaded from the TomTom website in exchange for money. All well and good up to now.

So I waste an hour or two clowning around on the TomTom website, downloading crap to make sure my computer can talk to my new TomTom Start 20. Then you need another programme - not really very straightforward (and I am not dumb with this stuff). A lesser mortal would struggle - trust me. Anyway, eventually they are talking to each other.

So I buy the US maps to be downloaded to my device - £35. So on top of the £140 it cost, we are now up to £175. Why they don't sell them with US maps installed is anyone's guess, but I digress......

The update screen tells me that in addition to the American maps I just bought, various speed camera updates are available, a set of newer EU maps and an operating system upgrade too. Fine, lets just do the lot and be bang up to date eh? Rock 'n' Roll. Um...... No.

It seems the TomTom Start 20 comes with a paltry 3 or 4 MB of internal memory. The European map it came with was something like 2.7. The newer version was 2.8. A few European map updates and the memory will be totally obsolete. Cute huh? This also means that there is no room to install the USA maps they just stung me £35 for. One must choose which map set one wants to use, install it and use that. Later you can revert it back. Well, how crap is that? Why isn't there enough memory for both? I must start downloading and updating stuff every time I get on or off a plane to the US? A suitable sized chip would have added what £3 to the price? Meh!



The map download takes an agonising two hours as it loads only direct to the device. Two hours? Every time I go to or from the US? Oh dear!

Time to quiz TomTom [lack of] support. By phone it is a pay-for 0845 number. I don't do those. I don't need to pay to talk to someone in Waziristan who likely unconvincingly calls himself Michael instead of Gupta.

Lets try "live chat" instead. You are 7 in the queue, then 5, then 3 then................ No operators available. Hmm. Probably a glitch; lets try again. This happens four times.

Google is your friend. Lets Google for some info. Google tells me the TomTom Start 20 has a micro SD card slot for memory expansion. Great! I check it and there is a sneaky slot I hadn't seen by the power plug. I do another £6 on eBay for a 4GB card, so we are now up to £181 from £140 and I haven't even used it yet.

Lets try the "support forums" and see who is talking about the dire memory issue, US maps, SD cards and the like. They are full of people complaining that although the micro SD slot exists, it doesn't bloody work until TomTom do an "update" sometime in the summer [of 2011]. However, the forums are still full of people complaining that this promised update hasn't yet arrived in October. When will it arrive? Who knows. There is no official response to that question.

So, does the SD card slot work yet? Nobody seems to know. Will my SD card purchase have been pointless? Who knows? When it arrives I will try it and see.

Right now, after spending an agonising 2 hours downloading the newer European maps, ist another hour and twenty minutes to "install" them.



I should devote an entire day to this probably. 

Is it so much to ask to buy a satellite navigation device with world maps already installed? For TomTom, yes. 

People - do what I wish I had done. Spend your money elsewhere! ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dyson Vacuum Cleaner Forums Newsletter</title>
		<link>http://real-deal-blog.com/2011/06/24/the-dyson-vacuum-cleaner-forums-newsletter/</link>
		<comments>http://real-deal-blog.com/2011/06/24/the-dyson-vacuum-cleaner-forums-newsletter/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 22:52:50 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Discount new Dysons]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[Dyson 071411]]></category>
		<category><![CDATA[Dyson 903756]]></category>
		<category><![CDATA[Dyson accessories]]></category>
		<category><![CDATA[Dyson bulletin board]]></category>
		<category><![CDATA[dyson cleaner]]></category>
		<category><![CDATA[Dyson discussion]]></category>
		<category><![CDATA[Dyson Doctor]]></category>
		<category><![CDATA[dyson e shop]]></category>
		<category><![CDATA[Dyson forum]]></category>
		<category><![CDATA[Dyson forums]]></category>
		<category><![CDATA[dyson hoover]]></category>
		<category><![CDATA[dyson internet shop]]></category>
		<category><![CDATA[Dyson Manchester]]></category>
		<category><![CDATA[Dyson medic]]></category>
		<category><![CDATA[Dyson Online]]></category>
		<category><![CDATA[Dyson sale]]></category>
		<category><![CDATA[dyson shop]]></category>
		<category><![CDATA[Dyson trade in]]></category>
		<category><![CDATA[dyson vacuum]]></category>
		<category><![CDATA[dysonparts]]></category>
		<category><![CDATA[local dyson shop]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=989</guid>
		<description><![CDATA[Hello MVacs,

As a member of the Dyson Forums, we just wanted to take an opportunity to bring you up to date with a few happenings, a few special offers and a handful of other things that may be of interest to you. 

Although the forums were only recently added to our site, they have already drawn 225 members in a short space of time. We want to develop our forums into a vibrant and friendly online community that is both an excellent information resource and a place to chat about everything Dyson. We would like to see people from the public and the trade participating. Those in the trade who do not seek to directly compete with us (repair shops not in the North West of England for example) are welcome to a signature link and an entry in our "Worldwide Dyson Resources" section. 

With a view to increasing particpation on the forums, today we opened a discussion about a periodical forum competition. Everybody likes something for nothing right? Read the topic and give us your opinions here: Any Interest in a Forum Competition?

We know a lot of guys read the forum here who are in the Dyson business. You might be market traders, car-booters or have a small Dyson specialist shop elsewhere in the UK or overseas. We have decided to try to cut some deals with smaller traders. You can read the topic here: Dyson Parts Trade Deals Available.

Have you seen the Dyson Airblade hand dryers? The ones that are typically around £1000 to buy? We made a deal on some recently and they have been selling well. We only have two left. If you are interested in one, take a look at the topic here: Dyson Airblade AB03 Silver Hand Dryers in Stock - £599

If you are in need of a Henry-type vacuum cleaner, we have been running a special offer for a few months on some commercial specification "Quickclean" machines. We are down to our last few now, and we probably wont bother buying any more as the suppliers recently put the price up. The stock we have, we bought last year before the VAT went up, and before the price increase, so our price of just £99 including DHL delivery will not be repeated. If you want to read more about them, take a look here: Special Offer: Brand New Commercial Tub Vacuums - Better Than a Henry.

Do you have a favourite Dyson? Did you vote in our poll? Here is the link: Poll -- Which is your favourite Dyson? Vote Now! Up to now, the DC07 is in the lead with 36% of votes. If you havent voted already, we want your vote! 

Our member Russ is asking about DC05 extension poles and stripping them down. Do you know about this? If so, why not reply his topic here: DC05 Extension Pole....again

Do you know anything about Dyson washing machines? Why not join in the discussion here: Dyson washing machine. 

Are you a DC07 expert? Here is a topic for you: DC07 cleaner head pivot problem. Our member Laturb has got no replies on that topic yet. Why not help him out if you can?

And last but not least, we work quite hard to make sure people can find us on Google. But we like to know how you found us originally. Was it a link from another site? Was it from Google? Was it from an email or a recommendation? Tell us. Here is the topic: New Members - How did you find us?

Thanks for reading. You are receiving this newsletter as a member of the Dyson Forums. Don't worry, you wont be getting three a week; nor will your details be passed to any other organisation or entity. But, we would love to see you as an active partcipant on our forums. Why not drop by and say hello? 

Regards,

The Dyson Discussion Board Team.

http://manchestervacs.co.uk/DysonForum/index.php ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>071411 and 903756 Dyson Offers &#8211; Dyson Trade In Deals</title>
		<link>http://real-deal-blog.com/2011/06/20/071411-and-903756-dyson-offers/</link>
		<comments>http://real-deal-blog.com/2011/06/20/071411-and-903756-dyson-offers/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 22:54:32 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[071411]]></category>
		<category><![CDATA[903756]]></category>
		<category><![CDATA[Discount new Dysons]]></category>
		<category><![CDATA[Dyson 071411]]></category>
		<category><![CDATA[Dyson 903756]]></category>
		<category><![CDATA[dyson cleaner]]></category>
		<category><![CDATA[dyson e shop]]></category>
		<category><![CDATA[dyson hoover]]></category>
		<category><![CDATA[dyson internet shop]]></category>
		<category><![CDATA[Dyson offers]]></category>
		<category><![CDATA[Dyson Online]]></category>
		<category><![CDATA[Dyson sale]]></category>
		<category><![CDATA[dyson shop]]></category>
		<category><![CDATA[Dyson trade in]]></category>
		<category><![CDATA[dyson vacuum]]></category>
		<category><![CDATA[dyson vacuum cleaner]]></category>
		<category><![CDATA[local dyson shop]]></category>
		<category><![CDATA[Reconditioned Dyson Manchester]]></category>

		<guid isPermaLink="false">http://real-deal-blog.com/?p=985</guid>
		<description><![CDATA[Looking for the Dyson offers? Searching online for Dyson 071411 and Dyson 903756? Check here!

There are many offers available for end-of-line or discounted Dysons on the internet. Many offer you a trade in on your old vacuum cleaner.

Many of the new Dysons on sale at shops like Currys are end-of-line, outdated or unpopular models. They are on sale for a reason. Before you invest a lot of money in a Dyson vacuum cleaner, you need comprehensive advice from Dyson experts about which machine suits your needs.

The young guys with product-laden spiky hair that you will find in most large shops have not the faintest idea what Dyson is suitable for your needs. They will likely spend a few minutes torturing you with reflexive pronouns such as "is it for yourself?" and ending every question with "at all", and not really give a hoot what you buy as long as they get their commission.

There is another way if you are looking for a Dyson. You don't need to drag your thirty year old Hoover down there and beg for a "trade in" discount either (they only throw them in the skip out the back anyway - that's just a marketing gimmick).

You don't even need to leave the house for that matter, because DHL will deliver your new Dyson to you. Oh yes, and you'll save a pile of cash too. Sound interesting?

It gets better: You will not be buying an appliance that has been shipped from Malaysia and you will be very, very green!

Want to know how? You buy the same model from Dyson specialists online instead of spiky-haired teenagers on commission. You buy a professionally reconditioned one, having read proper advice, and save money!]]></description>
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		<title>An interview with James Dyson</title>
		<link>http://real-deal-blog.com/2011/06/01/an-interview-with-james-dyson/</link>
		<comments>http://real-deal-blog.com/2011/06/01/an-interview-with-james-dyson/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 12:15:45 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
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		<guid isPermaLink="false">http://real-deal-blog.com/?p=979</guid>
		<description><![CDATA[James Dyson has made millions by allowing us to see the dirt we suck up. As he calls for more inventors, Lucy Siegle asks him about manufacturing abroad, design disasters and whether he could build a nuclear reactor.

I am at Dyson HQ in Malmesbury, Wiltshire, the beacon of British industrialism, which is not a dark satanic mill but all light, contoured glass and bridges over placid water between sculptures. This is the birthplace of the bagless, see-through vacuum cleaner that offers 100% suction (so well known it need only be referred to as "the Dyson") and the planet's most powerful hand dryer, the Airblade. Bright young engineers emerge from testing rooms wearing non-business dress (an informal rule) and mingle in the sunshine. People are smiling and holding lattes from the shiny canteen. I'm starting to wish I'd listened harder in science classes.

"I was hugely encouraged recently to hear that 13% of girls in school now actually want to become scientists," says Dyson. He has the wiry build of a long-distance runner and a look of Nigel Havers. And he bounds up the stairs in polka-dot Yamamoto trainers. "OK, so 37% still want to become models, but 13% are aspiring to be scientists!" He stops. "But then I discovered that they all wanted to be pathologists because of that TV show, CSI." For every problem, James Dyson suspects there is a solution waiting to be designed. So he spends a few minutes contemplating a drama series that could similarly shift engineering in the aspirations of teenage girls.

"Of course there was that film about a chap who invented the windscreen wiper then allegedly got ripped off," he says; I think of the 2008 film Flash of Genius. "Then he won some money, which went on the horses. Actually the film was more about the horses than it was about the invention. Same with Howard Hughes. His engineering activities are rather interesting, actually, but the film centres on his drug taking and so on," he laments.

Hughes was also, famously, a recluse. Dyson is not. He has become as well known for his robust opinions as for the bagless cleaner. "The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues. But just look at the viewing figures for Tomorrow's World. They were phenomenal, and that just showed pure technology. You don't need to sex things up. These subjects [technology and engineering] are sexy in their own right."

Although I spent my childhood happily watching Judith Hann and team riding around in Sinclair C5s, I have a hunch that this next generation is more demanding. But, in an effort to inspire the next crop of engineers and designers, he is running the 2011 James Dyson Award through his eponymous foundation. The last winners to bag the £10,000 on offer to develop their invention – plus £10,000 towards their university education – were Yusuf Muhammad and Paul Thomas, who came up with a way to adapt kitchen taps to respond to domestic fires, thereby minimising casualties and deaths.

You wonder if these young innovators know what's headed their way. Because becoming an inventor also seems to mean opening yourself up to the possibility of betrayal. "At some point you're going to feel ripped off," says Dyson. One of his early inventions was the Ballbarrow – a wheelbarrow centred on a large, pneumatic red ball that gave it stability and made it easier to steer. And it was this odd-looking wheelbarrow that afforded the first professional "betrayal" when Dyson's business partners, having become majority shareholders, sold the invention to a US manufacturing firm that wrote Dyson out of the equation.

"If you invent something, you're doing a creative act," says Dyson. "It's like writing a novel or composing music. You put your heart and soul into it, and money. It's years of your life, it's your house remortgaged, huge emotional investment and financial investment. The Ballbarrow was just the start. Terrible things happen all the time with the vacuum cleaner. People copy it. Society allows and encourages it. But it is theft, and I wish courts and society regarded it as such. Theft or rape, that's what it's like."

Perhaps to relieve an awkward pause after the rape reference, he is up on his feet collecting a series of components to demonstrate the inner workings of the Dyson. His enthusiasm and ability to humanise the workings of the materials and the structure is infectious (next day I find myself googling magnets to find out what they are actually made from). But in the corner of his office, filled with different evolutions of the vacuum, I also spy an example of a Dyson failure: theContrarotator, a double-drum washing machine that never took off. "It was too expensive to make." He pauses. "We should have charged more for it, then it would have been a great success, probably." The inventor is seemingly at ease with failure. "I have failures all day long, every day. I made 5,126 prototypes for the Dyson vacuum. All failed until number 5,127."

And what a winner number 5,127 proved to be, arguably the totemic aspirational consumer product of our times, catapulting Dyson into Rich List territory. It didn't just suck up dirt efficaciously; it became a cultural signifier. In the Royle Family Christmas Special, Barb is moved to exclaim: "Ooh Valerie. What a Christmas! Implants and a Dyson!"

"Yes, and there's also a bit when Jim says: 'I can't even afford a bloody Dyson,'" says the inventor, looking quite delighted. In a time when British retail, from fashion to garden furniture, all seems to be about discounting and cheap-as-chips products with the excuse that this somehow democratises consumer goods by making them "affordable", Dyson is strikingly comfortable about his brand being perceived as expensive. "It's a consequence of spending so much on R&#038;D. It's expensive. And I refuse to design down to a cost."

In fact he scorns the idea of a brand at all. "I don't believe in brands. Here, we believe people should only buy because they want a vacuum cleaner that does what ours does. I know we sell a lot of Dysons to poor people. They regard it as a significant investment. Someone who is less well-off is more likely to take an interest in their vacuum cleaner. The well-off just say: 'Oh, the cleaner deals with that.'"

But isn't this all a bit overengineered, I wonder. I think of my own vacuum, a simple canister on wheels: I've never found its reliance on bags or lack of suction cause for concern. "Are you competitive about other hoovers, like the one I have? It's red and black with big eyes and a smile," I ask him. Dyson is cool. "I'm not going to comment on competitors. I know exactly which one you mean. We do what we do: do away with bags, 100% suction. Henry can do what it wants."

Dyson does not have a problem speaking his mind, or indeed being heard, and he's done a good job of keeping the topic of industrial design in the news. Take his recent suggestion that Chinese students were stealing intellectual property from UK universities, which caused a minor storm. "What that article was really about was the tragic situation that 80% of postgraduate students are non-British. It is great to have more undergraduates doing science, but for blue-sky research – important risky research that translates into new technology which we can sell to the rest of the world – we need them to stay on and do postgraduate research. This is not xenophobia – it's the simple fact that we need postgraduate scientists here to create wealth. That's my point, more than the theft of intellectual property from universities."

So is there a problem with the thieving of intellectual property from British universities by Chinese students? "Well, I'm told there is. Yes. I have heard of a few instances. Of course it may not be confined to the Chinese."

Ultimately the thing that appears to drive the inventor of the fastest electric motor in the world is a desire to reboot manufacturing in the UK. "When I was growing up, the balance of trade was on the news every night because it was of such desperate concern. Now it's so bad it's disappeared entirely. If we import more than we export, we're a declining economy." But you moved your manufacturing base overseas, I venture. "No, I didn't," he says. "You did. In 2002," I refer to the newspaper cuttings of the time. "No, I didn't. I moved my assembly. And that's because they wouldn't let me expand over there," he gestures towards a large house, the head office of a construction company.

It's a careful distinction – to the lay person, assembly is part of manufacturing, and the media lamented the loss of 800 "manufacturing jobs" at the time. In 2009 there was a similar tussle with the Environment Agency over a proposed Dyson academy in Bath which never happened. (The Environment Agency claimed the proposed site was a flood plain, and plans were dropped. Much was made of the fact that the Labour government ran with plans for a "rival" academy with Peter Jones of Dragons' Den.)

He does, however, seem to feel that this government speaks his language. He has written a report for David Cameron on increasing Britain's technology exports. He gives George Osborne a "big thumbs-up" for what he sees as the right tax breaks for entrepreneurs in the recent budget. "I feel optimistic. But then I am an optimist," he says.

Is he happy with his achievements? The bagless vacuum cleaners, the Ballbarrow, the new bladeless fan – all exciting for the consumer, but considering Dyson's interest in the big themes such as energy policy and climate change, doesn't he ever want to solve a problem bigger than vacuuming? Is, for example, the Dyson nuclear reactor (he is a fan of nuclear and solar) in development? "Goodness, I know nothing about nuclear energy." I point out that he knew nothing about vacuum cleaners either. "True. I knew nothing about anything. I did classics at school and went to college to do design and then got interested in engineering. My limit is a terrific interest in technology."

Given that he is essentially an autodidact who has made millions, why is there so much emphasis on making highly trained engineers out of the rest of us? "Well, I couldn't have made that motor," he says, gesticulating to the innards of a Dyson. "In fact I can't do three-quarters of the work we do here. For that I need highly trained scientists."

And when can we see your next invention, I ask. "When it's ready!" And with that, Dyson's chief engineer bounces off to the R&#038;D laboratory.

Source]]></description>
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		<title>Buy a Dyson DC27 Motor Online in the UK</title>
		<link>http://real-deal-blog.com/2011/04/25/buy-a-dyson-dc27-motor-online-in-the-uk/</link>
		<comments>http://real-deal-blog.com/2011/04/25/buy-a-dyson-dc27-motor-online-in-the-uk/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 19:26:50 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
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		<guid isPermaLink="false">http://real-deal-blog.com/?p=924</guid>
		<description><![CDATA[If you are looking to buy a Dyson DC27 motor online in the UK and have landed here, we can help. As the DC27 is quite a late model of Dyson vacuum cleaner, not very many people are offering these DC27 motors to the public just yet.

It seems, to the independent Dyson specialists though, that the Dyson DC27's are designed in such a way, as were the earlier DC14's, that makes the motors work quite hard. If they are not looked after, for example by not washing or washing the filters when required, this puts undue stress on the motor and can cause premature failure. That means you will need to replace your motor as they are seldom repairable. 

The Dyson DC27 is fitted with what is called a YDK motor (which some people call a YV type motor as they usually have "YV" followed by some numbers written on the side of them). 

So here at the Real Deal Blog, we are going to let you into a little secret known only to the trade. The Dyson DC27 shares a motor with another model of Dyson. This means that you can buy them after-market right now (because Dyson will not sell you one) and you are not tied to a "Dyson service" at seventy-something quid to get your DC27 fixed.

If you are up to the job of replacing the motor yourself, you can get the motor for £35 including UK delivery to your door!]]></description>
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		<title>Buy Dyson DC14 Crevice Tool</title>
		<link>http://real-deal-blog.com/2011/04/18/buy-dyson-dc14-crevice-tool/</link>
		<comments>http://real-deal-blog.com/2011/04/18/buy-dyson-dc14-crevice-tool/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 15:15:58 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
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		<guid isPermaLink="false">http://real-deal-blog.com/?p=918</guid>
		<description><![CDATA[The Dyson DC14 Crevice Tool: On early Dysons, the long crevice tool was pretty much the same and mostly interchangeable between models. Then Dyson had a natty idea; make each one for each machine different!

Why would they go to the trouble of doing that? Well, because the world and his wife were already making after-market Dyson crevice tools for the existing models. To make a new one for the DC14 means that for all those thousands and thousands of people who lose theirs, and all the Dyson reconditioning guys out there who like to sell a machine with tools, all those folks were tied to buying a Dyson one. Brilliant! Capitalism in action.

When one of the many after-market companies out there spend a lot of money to make a similar item for less money, Dyson are <em>rumoured</em> to come down on these guys like a ton of bricks, complete with the legal team and budget that one would expect of a multi million pound company.

However, if you are one of the poor saps who are forced to buy one off the Dyson website at £12.25 (including postage), it wouldn't be unreasonable that you felt a little miffed at being stung for over a tenner for a little plastic tube.

Because the DC14 crevice tool is a pretty unique looking item, after market manufacturers have been reluctant to run the risk of taking Dyson on to produce one unless they are sure they have dotted their "i's" and crossed their "t's" as regards to Dyson's intellectual copyright.

However, one company has now produced one. Just like the original, it is slightly bent and it clips to the side of your machine like your original one did.

You will be hard pressed to tell the difference between the after-market one and the original one.

Apart from the price. Dyson will charge you £12.25 for one of theirs. You can buy one of these for £8.50. Click the little "click me" icon below to go to the page where you can buy one for £8.50 including UK delivery.]]></description>
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