Tag Archives: Dyson 071411

How Dyson Tries to Control the After-Market – The Future of Refurbished Dysons

This is from a Dyson dealer in a member-only forum in the Dyson trade business:

I think the window of opportunity for large scale refurbing of machines is coming to an end. I’ll explain why I think that and we’ll maybe discuss.

When James Dyson had the reigns of the company instead of Max Conze and the bean counters as we have now, they made good products that lasted. Great for consumers and folks like us who refurb stuff, but bad for the long term growth of Dyson.

I call it the Volvo effect: Remember the Volvo 240, the 740 and the 940? Proper things; albeit facelifted versions of the same things. Built like tanks, cheap and easy to fix and lasted for years. Those cars were so good that Volvo went skint and started rebadging French cars along the way down to ownership by Ford, etc. Because repeat custom was low as the product was too good.

Why would you sell someone a product and not see that buyer again for fifteen years, when you could sell them a product that has built in natural short term expiry, beyond which it is an uneconomical repair? That way you see the customer again right after the guarantee runs out.

In reality, Dyson was a one trick Pony. The DC01 was OK, but the DC04 was really the one that made the company. But, for example, my Dad still has one of the very first DC04’s we imported brand new in the late 90’s. As do literally hundreds of thousands of other people.

The DC07, a DC04 with a different cyclone. A facelift.

The DC14, a revamped DC04.

The DC27 has a carriage design fault that nobody seems to be able to figure out how to fix.
The DC33, a shoddier, cheaper built, facelifted DC14. Pretty much a DC04 under the skin.

And at the DC33, they killed the model that made the company. That design is now dead. It was still too good.

Along the way we had the over-complicated and expensive to repair DC15 and DC18. The future!

What we have since is facelifts and evolution of the DC18. Each one more complicated, with more to go wrong, and inbuilt design flaws and intended short life components.

Balls are built to blow up or fall to bits at the end of the guarantee period. Many do so well before then. Early expiry by design.

If they learn by the mistakes of making the parts and tools fit all models, which they have, they can minimise the impact of the aftermarket on parts prices by making everything that little bit different along the way so parts are not interchangeable (DC18 and DC25 cyclones are early evidence of this – same item, bar one tweak which stops one working on the other).

Fast forward to today, and we have the DC41, discussed here. A machine so overly complicated to take apart, with parts so expensive, and design so awful that core units will be in no condition to refurbish in the future. Even the ducts were falling apart on the “clean ones” we got. We had to glue them up and make some pretty shoddy chemical metal repairs here and there I wasn’t really happy with. They have the inbuilt design fault that renders most in need of a new cleaner head (shitty wheel causing glueing to the floor and Johnson brushroll motor from the DC25).

DC41’s we here will see in two or three years will be in no condition to refurbish without practically renewing the machine. Who does hand-helds? Also crap and no small parts available for.

This means our window of opportunity has expired on new models. Dyson have closed the door (as they have tried to do on Airblades – but thats another story)

This leaves the refurbers window of opportunity the DC04, DC07, DC14 and DC33. To a lesser extent we might add the DC24 and DC25 (both riddled with design faults but just doable).

We are seeing some DC04 stuff going obsolete the last few weeks, soon they will pull support as they did with the DC01. Why the DC01 is almost gone.

We will be left with the 7, 14 and 33 as easy to do machines with plentiful parts. Followed up by the 24 and 25. When they get older? Job done.

Aggressive “trade in” deals is causing over supply in the core machine market. We was reaching out for machines a year ago. This week we turned down 120, and that is after moving along about a hundred into the trade recently “as is”. That wont last long, just long enough to pull a few hundred thousand more older machines out of the market to overwhelm the aftermarket and create export to the developing world, which is already happening – we already exported some machines this way.

Export en masse of core units is good for a manufacturer – it empties the main marketplace (where the profit is) of old products people can recycle. When did you last see a Volvo 940 or a Mercedes 307D/308D/310D T1 van?

You didnt because they all quietly vanished on boats to Africa. Volvo and Mercedes created export demand – as Dyson are doing. Soon we will see guys buying up old units to send to Africa, India and maybe Russia in container loads (remember when all the Ladas went back to Russia in 97-98?).

I give it five years tops. After which all that will be available is smashed up DC41’s and later models that will be uneconomical and over-complicated to repair leaving no decent profit margin. So the refurbed machine market will die. We’ll all get a good run on DC14’s (aka Volvo 940) now for a while, but when they start to look old hat, the easy days will be behind us.

This has all been planned by Dyson carefully to kill the refurbed machine aftermarket (an unintended consequence of a quality product), and by extension reign in the burgeoning after-market. Every machine any of us sell is a potential lost sale to them how they see it. I don’t agree with that (I think the customers are quite different), but I heard it from the horses mouth: A Dyson staff member. Why they closed our spares account without warning. Explanation? “We don’t support what you do. We don’t support the refurbished product market. We refuse to supply you, and have notified every dealer in Europe not to supply you.” Well, I like to ruffle feathers. I am flattered they noticed us.

Any thoughts or opinions out there? Continue reading

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The Dyson Vacuum Cleaner Forums Newsletter

Hello MVacs,

As a member of the Dyson Forums, we just wanted to take an opportunity to bring you up to date with a few happenings, a few special offers and a handful of other things that may be of interest to you.

Although the forums were only recently added to our site, they have already drawn 225 members in a short space of time. We want to develop our forums into a vibrant and friendly online community that is both an excellent information resource and a place to chat about everything Dyson. We would like to see people from the public and the trade participating. Those in the trade who do not seek to directly compete with us (repair shops not in the North West of England for example) are welcome to a signature link and an entry in our “Worldwide Dyson Resources” section.

With a view to increasing particpation on the forums, today we opened a discussion about a periodical forum competition. Everybody likes something for nothing right? Read the topic and give us your opinions here: Any Interest in a Forum Competition?

We know a lot of guys read the forum here who are in the Dyson business. You might be market traders, car-booters or have a small Dyson specialist shop elsewhere in the UK or overseas. We have decided to try to cut some deals with smaller traders. You can read the topic here: Dyson Parts Trade Deals Available.

Have you seen the Dyson Airblade hand dryers? The ones that are typically around £1000 to buy? We made a deal on some recently and they have been selling well. We only have two left. If you are interested in one, take a look at the topic here: Dyson Airblade AB03 Silver Hand Dryers in Stock – £599

If you are in need of a Henry-type vacuum cleaner, we have been running a special offer for a few months on some commercial specification “Quickclean” machines. We are down to our last few now, and we probably wont bother buying any more as the suppliers recently put the price up. The stock we have, we bought last year before the VAT went up, and before the price increase, so our price of just £99 including DHL delivery will not be repeated. If you want to read more about them, take a look here: Special Offer: Brand New Commercial Tub Vacuums – Better Than a Henry.

Do you have a favourite Dyson? Did you vote in our poll? Here is the link: Poll — Which is your favourite Dyson? Vote Now! Up to now, the DC07 is in the lead with 36% of votes. If you havent voted already, we want your vote!

Our member Russ is asking about DC05 extension poles and stripping them down. Do you know about this? If so, why not reply his topic here: DC05 Extension Pole….again

Do you know anything about Dyson washing machines? Why not join in the discussion here: Dyson washing machine.

Are you a DC07 expert? Here is a topic for you: DC07 cleaner head pivot problem. Our member Laturb has got no replies on that topic yet. Why not help him out if you can?

And last but not least, we work quite hard to make sure people can find us on Google. But we like to know how you found us originally. Was it a link from another site? Was it from Google? Was it from an email or a recommendation? Tell us. Here is the topic: New Members – How did you find us?

Thanks for reading. You are receiving this newsletter as a member of the Dyson Forums. Don’t worry, you wont be getting three a week; nor will your details be passed to any other organisation or entity. But, we would love to see you as an active partcipant on our forums. Why not drop by and say hello?

Regards,

The Dyson Discussion Board Team.

http://manchestervacs.co.uk/DysonForum/index.php Continue reading

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071411 and 903756 Dyson Offers – Dyson Trade In Deals

Looking for the Dyson offers? Searching online for Dyson 071411 and Dyson 903756? Check here!

There are many offers available for end-of-line or discounted Dysons on the internet. Many offer you a trade in on your old vacuum cleaner.

Many of the new Dysons on sale at shops like Currys are end-of-line, outdated or unpopular models. They are on sale for a reason. Before you invest a lot of money in a Dyson vacuum cleaner, you need comprehensive advice from Dyson experts about which machine suits your needs.

The young guys with product-laden spiky hair that you will find in most large shops have not the faintest idea what Dyson is suitable for your needs. They will likely spend a few minutes torturing you with reflexive pronouns such as “is it for yourself?” and ending every question with “at all”, and not really give a hoot what you buy as long as they get their commission.

There is another way if you are looking for a Dyson. You don’t need to drag your thirty year old Hoover down there and beg for a “trade in” discount either (they only throw them in the skip out the back anyway – that’s just a marketing gimmick).

You don’t even need to leave the house for that matter, because DHL will deliver your new Dyson to you. Oh yes, and you’ll save a pile of cash too. Sound interesting?

It gets better: You will not be buying an appliance that has been shipped from Malaysia and you will be very, very green!

Want to know how? You buy the same model from Dyson specialists online instead of spiky-haired teenagers on commission. You buy a professionally reconditioned one, having read proper advice, and save money! Continue reading

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